Grenada Travel Expert

Welcome to 473 Connect Ambassador

Privacy Policy

Internet Privacy Policy

GRENADA TOURISM AUTHORITY (“GTA”) takes your online privacy seriously. We have created this Privacy Policy to demonstrate our commitment to the individual`s right to data protection and privacy. This Privacy Policy outlines how we handle information that can be used to identify, directly or indirectly an individual (“Personal Data”).

GRENADA TOURISM AUTHORITY (“GTA”) publishes this Privacy Policy to inform you of our practices concerning the collection and use of (“Personal Data”) you provide us through interactions with our websites, email communications and GTA affiliated online vendors.

Data Controller. The data controller is Grenada Tourism Authority, Burns Point, St. George’s, Grenada W.I., 1 (473) 440-2001. Where a registration form is presented on this website, the data controller/processor may vary depending on the actual offering or the purpose of the data collection, but it is in any case displayed on the individual registration form’s privacy statement. The GTA data protection officer is Reid McFarlane, E-Business Officer,

Our commitment to the security of your data: To prevent unauthorized parties from accessing your data and maintain the accuracy and cleanliness of our own data while ensuring the correct use of it, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. If you have additional questions about our privacy policy or how we use data? Email: Reid McFarlane, E-Business Officer,

When does this Privacy Statement apply? This Privacy Statement applies to Personal Data that you provide to GTA or which is derived from the Personal Data as outlined below. The use of and any information that is gathered by cookies or other web technologies is subject to the disclosures and options provided, which can be found in this document and on the relevant website or online communication.

Duration of processing of Personal Data. Where GTA is processing and using your Personal Data as permitted by law or under your consent, GTA will store your Personal Data (i) only for as long as is required to fulfil the purposes set out below or (ii) until you object to GTA’s use of your Personal Data (where GTA has a legitimate interest in using your Personal Data), or (iii) until you withdraw your consent (where you consented to GTA using your Personal Data). However, where GTA is required by mandatory law to retain your Personal Data longer or where your Personal Data is required for GTA to assert or defend against legal claims, GTA will retain your Personal Data until the end of the relevant retention period or until the claims in question have been settled.

Why am I required to provide Personal Data? As a general principle, your granting of any consent and your provision of any Personal Data hereunder is entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide Personal Data. However, there are circumstances in which GTA cannot take action without certain Personal Data, for example because this Personal Data is required to process your subscription or provide you with access to a web offering or newsletter. In these cases, it will unfortunately not be possible for GTA to provide you with what you request without the relevant Personal Data.

Where will my Personal Data be processed? GTA processes data primarily through its own facilities, vendor affiliates and third-party service providers within the authority of the Unites States but may from time to time utilize data processors within as well as outside of the European Economic Area (the “EEA”). Consequently, whenever GTA is using or otherwise processing your Personal Data for the purposes set out in this Privacy Statement, GTA may transfer your Personal Data to countries outside of the EEA including to such countries in which a statutory level of data protection applies that is not comparable to the level of data protection within the EEA. Whenever such transfer occurs, it is based on the Standard Contractual Clauses (according to EU Commission Decision 87/2010/EC or any future replacement) to contractually provide that your Personal Data is subject to a level of data protection that applies within the EEA.

Data subjects’ rights. You can request from GTA at any time information about which Personal Data GTA processes about you and the correction or deletion of such Personal Data. Please note, however, that GTA can delete your Personal Data only if there is no statutory obligation or prevailing right of GTA to retain it. Kindly note that if you request that GTA delete your Personal Data, you will not be able to continue to use any GTA service that requires GTA’s use of your Personal Data.

Furthermore, you can request from GTA that GTA restricts your Personal Data from any further processing in any of the following events: (i) you state that the Personal Data GTA has about you is incorrect, (but only for as long as GTA requires to check the accuracy of the relevant Personal Data), (ii) there is no legal basis for GTA processing your Personal Data and you demand that GTA restricts your Personal Data from further processing, (iii) GTA no longer requires your Personal Data but you claim that you require GTA to retain such data in order to claim or exercise legal rights or to defend against third party claims or (iv) in case you object to the processing of your Personal Data by GTA (based on GTA’s legitimate interest) for as long as it is required to review as to whether GTA has a prevailing interest or legal obligation in processing your Personal Data. Please direct any such request to Reid McFarlane, E-Business Officer,

Right to lodge a complaint. If you believe that GTA is not processing your Personal Data in accordance with the requirements set out herein or applicable EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country in which you live or with the data protection authority of the country or state in which GTA has its registered seat.

Links to other websites. This website may contain links to foreign (meaning non-GTA Group companies or entities) websites. GTA is not responsible for the privacy practices or the content of websites outside the GTA Group of websites or newsletters. Therefore, we recommend that you carefully read the privacy statements of such foreign sites.

GTA’s legitimate interest. Each of the statements below constitutes a legitimate interest of GTA to process or use your Personal Data. If you do not agree with this approach, you may object against GTA’s processing or use of your Personal Data as set out below.

Questionnaires and surveys. GTA may invite you to participate in questionnaires and surveys. These questionnaires and surveys will be generally designed in a way that they can be answered without any Personal Data. If you nonetheless enter Personal Data in a questionnaire or survey, GTA may use such Personal Data to improve its products and services.

Creation of anonymized data sets. GTA may anonymize Personal Data provided under this Privacy Statement to create anonymized data sets, which will then be used to improve its and its affiliates’ products and services.

Recording of calls and chats for quality improvement and audit purposes. In case of telephone calls or chat sessions, GTA may record such calls (after informing you accordingly during that call and before the recording starts) or chat sessions to improve the quality of GTA’s services.

In order to keep you up to date/request feedback. Within an existing business relationship between you and GTA, GTA may inform you, where permitted in accordance with local laws, about its products or services (including webinars, seminars or events) which are similar or relate to such products and services you have already used from GTA. Furthermore, where you have attended a webinar, seminar or event of GTA or purchased or used products or services from GTA, GTA may contact you for feedback regarding the improvement of the relevant webinar, seminar, event, product or service.

Right to object. You may object to GTA using Personal Data for the above purposes at any time by emailing to Reid McFarlane, E-Business Officer, If you do so, GTA will cease using your Personal Data for the above purposes (that is to say, under a legitimate interest set out above) and remove it from its systems unless GTA is permitted to use such Personal Data for another purpose set out in this Privacy Statement or GTA determines and demonstrates a compelling legitimate interest to continue processing your Personal Data.

How We Collect Information. GTA collects personal information in a variety of ways, including when you register with GTA on our websites or through initial interactions via our email communications, when you subscribe to GTA services through our websites, when you use GTA products or services via the websites, when you visit GTA websites or the websites of certain GTA partners, and when you enter Internet-based promotions or sweepstakes sponsored or administered by GTA.

User Registration. When you register on our websites, we ask for and collect information such as your name, email address, zip code, occupation, industry as well as other pertinent information. For some products and services, we may also ask for your address and information about you and/or your business’s activities. Once you register with GTA and sign into our services, you are not anonymous to us.

Email Broadcasts. Users may elect to participate in a variety of GTA email broadcasts, ranging from daily news to supplier hot deals. GTA collects personal information in connection with the registration for and use of such services.

Contests. Users may elect to participate in promotions and/or promotional contests that GTA conducts from time to time on behalf of itself or partners. GTA collects personal information in connection with user registration for and participation in such promotions and contests.

Educational Programs. Users may elect to participate in educational programs such as 473 Connect Program, Seminars, Webinars, etc. that GTA conducts from time to time. GTA collects personal information in connection with user registration for and participation in such programs.

Events. Users may elect to participate in events that GTA conducts from time to time. GTA collects personal information in connection with user registration for and participation in such programs.

Event profiling. If you register for an event, seminar, or webinar of GTA, GTA may share basic participant information (your name, company, and email address) with other participants of the same event, seminar, or webinar including sponsors of the event for the purpose of communication, exchange of ideas and lead generation.

Cookies. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. GTA or its advertisers may send a cookie to your computer through your browser. GTA uses cookies to track page requests and the duration of each user’s visit and the use of cookies allows us to provide a user’s browser with information tailored to the visitor’s preferences and needs and to also streamline the user’s visits to our websites. You can choose whether to accept cookies by changing the settings of your browser. You can reset your browser to refuse all cookies or allow your browser to show you when a cookie is being sent. If you choose not to accept cookies, your experience at our websites may be diminished and some features may not work as intended.

IP Addresses. GTA automatically receives and records information on our server logs from your browser, including your IP address, GTA cookie information, and the website page you request. GTA uses this information to help diagnose problems with our servers, for system administration, and to examine our website traffic in aggregate. The information may be collected and used to improve the content of our Web pages and to customize content and/or layout for each user.

Purchases. If you are purchasing something from a GTA website, we need to know personally identifiable information such as your name, email address, mailing address, credit card number, and expiration date. This allows us to process and fulfill your order and to notify you of your order status. This information may also be used by GTA to notify you of related products and services. Credit card information will not be shared or sold to unaffiliated third parties for any purpose without your express permission, except as necessary to process the transaction. Credit Card specific information is NOT stored on any GTA controlled online databases.

Use of Information. If you elect to provide us personal information, we use it primarily to deliver the service you requested. GTA may use personal information in a variety of ways including the following:

GTA may use personal information collected through its websites to send out targeted email promotions on behalf of its advertisers and industry partners.

GTA may combine information about you that we have with information we obtain from business partners or other companies to better deliver products and services that may be of interest and benefit to you.

GTA may use personal information to contact users regarding renewing participation to GTA services and products.

GTA may use personally identifiable information to send notification of GTA’s or our partners’ products and services by such methods as email and/or postal mail.

If you provide financial information, we use that information primarily to verify your credit and collect payments for your purchases, orders, subscriptions, etc.

GTA may send product announcements or special edition e-letters to online registrants.

If you participate in a GTA educational program, virtual tradeshow, or other time-sensitive program, we may contact you to remind you of upcoming deadlines or additional information concerning these programs.

GTA occasionally conducts subscriber and/or user surveys to better target our content to our audiences. The aggregated information collected is sometimes shared with our partners; however, we will do not share specific individual information with a third-party.

GTA operates several websites featuring its travel-related content and services. GTA may share personal information collected from users of its websites internally across these websites to better serve its users.

GTA offers lead generation opportunities to its travel industry partners. These opportunities may become available when you complete an education course or other online programs. GTA may externally share contact information (which includes street addresses, phones numbers and email addresses) collected from users of its websites/lead generation programs. Users of these products may opt-out of sharing contact information in our lead generation program at any time.

GTA has numerous products and services and therefore numerous email and promotion lists. In an effort to allow users to tailor their participation in GTA services and promotions, GTA provides users the ability to choose specific lists or products of interest or to be removed from participating in these lists. All email promotions sent from GTA provide an opt-out link at the bottom of the email pursuant to which users can opt-out of specific products and promotions. If you receive one of these emails and wish to unsubscribe please follow the instructions given in each email or contact Reid McFarlane, E-Business Officer,

From time to time we may use customer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will post the policy changes to our websites and email communications.

Sharing of Information Collected with Third Parties. In general, GTA does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances:

We may provide personal information about our users to trusted partners and vendors who work on behalf of, or with GTA under confidentiality and similar agreements prohibiting such parties’ further use of the information. These companies may use your personal information to help GTA communicate with you about offers from GTA and our marketing partners. However, these companies do not have any independent right to use or share this information.

When you register for an educational program, contest, event, webinar, or other promotion that is sponsored by a third party, the third party will be provided personally identifiable information unless otherwise posted in connection with the promotion. The third party may contact you regarding current or future educational opportunities, contests, events or promotions.

GTA may offer white-labeled products to its third-party partners that may include contact information of users of its websites/education programs/lead generation programs. The products are solely offered to third-party partners to help travel professionals generate more leads. Users may universally opt out of these programs.

GTA may from time to time share personal information such as email addresses with trusted third parties who deliver content that is likely to be of interest to the user and subject to opt-out obligation on the part of such third party.

We may share personal information where we have a good faith belief that such action is necessary to comply with a judicial proceeding, a court order, or legal process served on GTA, or to establish or exercise our legal rights or defend against legal claims.

We may share such information where we have a good faith belief that it is necessary to investigate (or assist in the investigation of), prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of GTA’s terms of use, or as otherwise required by law.

If GTA is acquired by or merged with another company, we will transfer information about you to this other company in connection with the acquisition or merger.

Forums/Chats/Blogs. Discussion groups may be available for our users on our websites. Participants should be aware that information disclosed in these discussion lists is made available to all members and thus becomes public information. We suggest that you exercise caution when deciding to disclose any personal identifiable information in such discussion groups. GTA is not responsible for the personally identifiable information you choose to submit in these forums.

Users may elect to participate in user forums to exchange information relevant to and of interest to Users of the website. To participate in the forums, users will be required to submit information such as a public username, identifying picture or image, areas of expertise, biographical information, and other similar personally identifying information. Your forum username, number of posts, date and time of your post, areas of expertise, and uploaded picture or image will be publicly available to Users of our websites. In addition, and other information designated by you in the registration process for public display will also be available to any User of our websites.

Security. GTA websites take commercially reasonable precautions to protect your personal information. When we transfer and receive certain types of sensitive information such as credit card and payment information, we re-direct users to industry standard SSL (Secure Socket Layer) encrypted servers. As a result, sensitive data you submit to our websites such as credit card and payment information is transmitted securely over the Internet.

Disclaimers. GTA is not responsible for any breach of security or for any actions of any third parties that receive the information as allowed by law. GTA also links to a wide variety of other sites and may contain advertisements of third parties. We are not responsible for their privacy policies or how they treat information about their users.

Children & Privacy. Our websites are general audience websites and are not directed to children under the age of 13. We will never knowingly collect personally identifiable information from children under the age of 13 without verifiable parental consent. If you are under the age of 13, please do not provide us with personally identifiable information of any kind whatsoever. If we become aware that a user is under the age of 13 and has submitted Personal Information without verifiable parental consent, we will remove his or her personally identifiable information from our files.

We understand that children may not fully understand all the provisions of this Privacy Policy or make informed decisions about the choices that are made available to adult users of the websites. We encourage parents and guardians to spend time with their children online and to be familiar with the websites they visit. GTA does not sell products to persons under the age of 18. If you are under the age of 18, you are required to seek the consent of your parent or guardian to purchase products from our websites.

Update/Change Your Data

To update your email address or change your email preferences please contact our support vendor at

GTA reserves the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update, or modification on our websites. Any such change, update or modification will be effective immediately upon positing.

What Else Should I Know About My Privacy When Online?

GTA websites contain many hyperlinks to other websites. GTA websites also may contain advertisements of third parties. GTA is not responsible for the privacy practices or the content of such third-party websites or advertisers. GTA does not share any of the individual personal information you provide GTA with the websites to which GTA links, except as stated elsewhere within this Privacy Policy, although GTA may share aggregate data with such websites (such as how many people use our Site(s)).

Please check with those third-party sites to determine their privacy policy. When GTA embeds third party content into one of its GTA web pages, GTA will use reasonable efforts to advise our users that they are viewing content from a third party-controlled website. In many cases, your browser settings will indicate content not controlled by our websites, while in other cases, this operation will be transparent. Under no circumstances can GTA be responsible for content controlled by third parties. Customers/users should read and understand any privacy policy noted on all third-party websites visited.

Please keep in mind that whenever you voluntarily disclose personal information online – for example through email, discussion lists, or elsewhere – that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for maintaining the secrecy of your personal information. Please be careful and responsible whenever you’re online.

Under a provision of California law, a California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an opt- out or opt-in choice for use of your personal information by third parties for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

Our Site(s) are intended for use on a business-to-business basis, this provision of California law will not apply, in most cases, to the information collected.

To the extent a California resident using this Site(s) for personal, family, or household purposes seeks information covered the law, this Site(s) qualifies for the alternative option. As stated in our Privacy Policy, users of the Site(s) may opt-out or opt-in to the use of your personal information by third parties. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information during the preceding year for marketing purposes. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt-in to such use when you provide personal information on the Site(s).

Please note that whenever you opt-in to receive future communications from a third party, your information will be subject to the third party’s privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as we have no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.

California residents who utilize this Site(s) for personal, family, or household purposes may request further information about our compliance with this law by e-mailing Reid McFarlane, E-Business Officer, You should put the statement “Your California Privacy Rights” in the subject field of your email. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address.

Limitations on Liability


Your Consent to This Policy

By using our website(s), products and/or services, you consent to the collection and use of information by GTA as specified in this policy. If you do not agree to the terms of the Privacy Policy, please do not use the websites, products and/or services.

Please send any questions about GTA’s Privacy Policy to Reid McFarlane, E-Business Officer, or mail to:

Head Office



Grenada Tourism Authority
P.O. Box 293
St. George, Grenada
T: +1 (473) 440 2279/2001
F: +1 (473) 440 6637

Grenada Tourism Authority, USA
685 Third Avenue
11th Floor, Suite 1101
New York, NY 10017
T: (917) 929 7892

Grenada Tourism Authority
90 Eglinton Ave East
Suite 605
Toronto, Ontario
M4P 2Y3
T: (647) 979 7873
F: (416) 595-8278

Can’t get enough?

Subscribe to our newsletter for exclusive updates