473 Connect Diaspora Program
In an effort to raise awareness among Grenadians in the diaspora globally, the Grenada Tourism Authority (GTA) has launched its newest program, 473 Connect. With 360,000 Grenadians spread across the globe, the sons and daughters of the destination are a venerable group of ambassadors suited to reengage their roots and culture, as well as share the island’s allure with their networks. To welcome them into the fold, the program offers discounts on accommodations and experiences across the island, as well as incentives for those that encourage travel to the destination.
473 Connect will target 1st, 2nd, and 3rd generation Grenadians with a host of enticing incentives. To participate in the program, Grenadians will sign up via the website and once enrolled, will be given a Diaspora Discount Card. With this card, they will be eligible for discounts at a host of tourism entities across the island including hotels, attractions, restaurants, and more. Additionally, the program offers participants an opportunity to become a part of the destination’s extended sales force.
Launch Video was recorded on Sunday, March 6th at 3:00 PM AST, 2:00 PM EST